We have been passionate about the use of ‘Word of Mouth’ (WOM) marketing for the past 30 years. We learned to appreciate its value in the structured ‘Peer Influence’ programs commonly used within the pharmaceutical industry, and we’ve championed its use in other industries such as agriculture, technology, education, and communications. Its value isn’t simply in a meeting of the minds or a gathering of like-minded peers, its true benefit lies in the predictability of the outcome. A well-designed, well-implemented Peer Persuasion, Peer Advocacy program is a carefully scripted, professionally facilitated session, where the conversation follows a predictable path and concludes with a desirable, predetermined, and repeatable outcome. Conversion rates among participants frequently top 80 percent.
Having championed the Peer Advocacy model for 30 years, we understand how to plan, structure, implement, and execute a ‘seeded’ conversation among a group of like-minded peers. By guiding the predictability of the conversation, the facilitator can find consensus within the group, and it is through consensus that one can encourage change, as in early adoption and a high rate of conversion.
Whether your interest is in learning more about how Peer Advocacy works as a scripted form of WOM, how it might be a useful technique to promote your product or service, or you would like to have the ‘concilium’ division of ByLogic put a structured ‘peer influence program’ to work building your brand’s acceptance and adoption in the marketplace, please reach out and make your wishes known to us.
Through conversation, we build consensus, and with consensus, we achieve conversion.
Remember that designing and building a successful marketing campaign is an iterative process. It may take some experimentation and trial and error to find the right strategy for your business and target audience.
If none of this is of any real interest, let’s talk about our other passion, wine. Of all of the industrial segments that we have worked within, the time we spent exploring, marketing, selling, and tasting the wines of the world was some of the most enjoyable. The people, the places, the aromas, the comradery were all memorable and profound. We continue our journey in wine to this day ~ with custom mentor and coaching services for wine professionals and aficionados alike, plus a wine education experience at ‘Talk to the Cork’.