Put the Power of Peer Persuasion to Work in Your Existing Group Cohort

Having championed the persuasive power of peer group interaction in campaigns and workshops for more than 30 years, we understand how to plan, structure, implement, and execute a predicated-outcome conversation among a group of like-minded peers. By guiding the predictability of the discussion, the facilitator can motivate the participants, and build consensus within the group. By highlighting this consensus one can bring about more immediate change, as in early adoption and a high rate of conversion.

A well-designed, well-implemented Peer Persuasion, Peer Advocacy program is a carefully scripted, professionally facilitated session, where the conversation follows a predictable path and concludes with a desirable, predetermined, and repeatable outcome. Conversion rates among participants frequently top 80 percent.

Let us show you how to incorporate the power of peer-to-peer advocacy into your dynamic for a more reliable, repeatable, and scalable group practice. Let’s talk now.

Your Advocate

For more than three decades, I have been dedicated to assisting clients in navigating the complexities of their personal, motivational, or marketing objectives. With a deep sensitivity to the human psyche and a foundation established in the national and international marketplace, I have consistently imparted this wealth of expertise and insight to the client or their entire team, striving to deliver the optimal potential for every customer, project, or individual involved.
As an innovator and implementer in a range of marketing communication disciplines, encompassing personal interaction, peer advocacy, peer persuasion, networking principles, direct-to-physician programs, and a diversity of other individual development techniques, I have honed my skills as an expert mentor, an effective coach, an adept communicator, a proficient writer, a creative designer, and a diligent initiator.

Graham Bousfield, Principal, ByLogic, Inc.
Graham Bousfield, Principal, ByLogic, Inc.

My professional journey has spanned five diverse continents and five key industries, from the realms of broadcast and communications to the intricacies of pharmaceuticals and the world of fine wine. My unwavering commitment is and always has been to the success of others in both their personal and professional life. 

You already know who you are and what you have.  You know what you want, and you likely know how to get there.  All you need is a coach in your corner to bring out the best and see you to the finish line.  And you know you need it too!  That’s fifty percent of the task right there.  I would be happy to help you complete the journey. Simply put, I’ve got your back.